Bobu Merch & Marketing Fund Proposal

👘 Create a fund for the development of Bobu-branded products and merchandise that help proliferate Bobu’s IP, drive community engagement, that self-replenishes through sales.

OVERVIEW:

This proposal seeks to establish a fund for the Bobu Committee to design, develop, and launch Bobu-themed merchandise and marketing materials. Think simple things like Tees, Socks, Beans(?), Mystery boxes, or maybe a limited drop only accessible through secret sake-coded messages (Bobu insists that’s a thing).

     **IMPORTANT :**

1. The purpose of this fund isn’t to churn out drops and trinkets. Rather, it’s to leverage the committee’s proximity to Bobu’s community, and the Chiru Labs team to bring unique items to market for time sensitive, high impact opportunities.

2. The committee is not trying to monopolize the development of Bobu merch. Any community member may come to the committee at any time to bring a merch proposal to vote.

3. The committee is not trying to monetize the community. The goal is to occasionally bring sought after products to market that those in and outside of the Bobu community will be excited to buy. Proliferating the IP, and replenishing funds used for product development.

BENEFIT TO BOBU’S IP AND TOKEN HOLDERS

Building merch around Bobu strengthens the IP, grows brand visibility, and creates new opportunities for community members to engage with and proliferate Bobu’s IP.

This merch strategy would be designed to be community-informed. The Bobu Committee plans to work alongside community members and proposal authors to identify co-branded or community-requested items. We envision opportunities for community members to participate in ways that are entertaining and impactful while at the same time not being a huge time suck / mental drain. In other words more FUN. Think twitter polls on items, designs, etc.

INVESTMENT NEEDED FROM THE TREASURY

We are requesting an initial allocation of $25,000 USD from the treasury to establish the Bobu Merch & Marketing Fund. These funds will be held by the Bobu Committee and used to:

• Design and prototype new Bobu-themed merchandise
• Cover sampling and production costs for merch drops
• Develop packaging and marketing collateral
• Collaborate with community artists, designers, and marketers
• Support distribution or fulfillment as needed for small batch runs

As products sell, the Committee will use proceeds to replenish the fund. Regular updates will be provided to the community in Discord and via quarterly reports.